Seaglass White Wine tasting kit
This concept project explores a new way Seaglass Wines could introduce their products to hesitant first-time buyers through a curated, sample-size experience. Many new customers are reluctant to purchase a full-size bottle without trying it first, and retailers need an easy, visually appealing solution for offering wine samples in a compact format.
My proposed concept is a single-serve wine kit featuring three mini bottles—Pinot Grigio, Chardonnay, and Sauvignon Blanc—each with refreshed packaging inspired by Seaglass’s existing design language. The set includes a simple insert card that introduces each varietal, highlighting tasting notes and what makes each wine unique.
Designed with first-time buyers, gift-givers, and hospitality events in mind, this sampling kit offers a beautiful and approachable way to experience the Seaglass brand. It provides a low-risk, high-reward entry point for new customers while maintaining the elegance and coastal charm the brand is known for.
process book
